Hosted Server Backend
Delivering content to the iPhone requires not only significant ongoing server side processing, but also an internet scale content delivery network. Our hosted server backend takes care of all this.Not having to build or host this yourself results in a significant reduction in terms of upfront capital spending for new servers, bandwidth, software, training and also interms of ongoing server and software administration cost.
The hosted server backend consists of the following key components:
Content Acquisition Server
All that you need to do is to deposit your content periodically on your content server. This content could be text, images and video representing the latest news or advertisements to monetize your content. There ends your responsibility.Our content Acquisition Server periodically polls your server and downloads the latest content.
Content Transformation Server
The content you provide needs to be transformed to render optimally on the iPhone. For instance, for your video content, video formats and screen resolutions need to be transformed to display them on the iPhone. This is a highly processor intensive task handled by our scaled out content transformation server. Similarly your text and images also require transformations.Content Hosting and Delivery
Your transformed content needs to be hosted on the internet for final delivery to your iPhone application users.We provide the scaled out server infrastructure and the scalable bandwidth required to serve up your content. Neither do you need to worry about buying and maintaining these servers and bandwidth nor do you need to worry about buying in excess to take care of normal or unforeseen internet traffic peaks – we take care of all this.
A Branded iPhone Client
We already have an iPhone application built keeping a news consumer in mind. We rebrand this application for your company and deliver your content via this application.This saves you the cost and risks normally associated with building software for an unfamiliar platform, from scratch. Further, maintaining and improving this client application is our responsibility, saving you the ongoing cost of maintaining a full time development staff to manage this effort.